He Helped Run Some of the Worst For-Profit Colleges. The Trump Team Just Picked Him to Oversee College Quality.
On the eve of the Thanksgiving holiday, when most people are focused on travel plans and food preparation, the Trump administration released a list of its four nominees for open slots on the National Advisory Committee on Institutional Quality and Integrity (NACIQI). That is the panel of outside experts that advises the U.S. Department of Education on whether to approve or reject the accrediting bodies that serve as gatekeepers for federal student financial aid. Amid five candidates picked by Secretary of Education Linda McMahon — representatives from conservative think tanks and universities, and a student member — one name stands out: Robert Eitel, a senior education department official in the first Trump administration, and before that — which the Department’s press release does not mention at all — a senior executive at two of the most deceptive and abusive companies in the history of U.S. for-profit higher education.
Eitel, who had served as the Department of Education’s deputy general counsel during the George W. Bush administration, joined Career Education Corporation (CEC) in 2013 as a vice president of regulatory operations. In 2015, Eitel left CEC to join Bridgepoint Education as vice president of regulatory legal services. He remained in that role through April 2017, the last three months on leave of absence while serving as an advisor to Trump Secretary of Education Betsy DeVos. Eitel then resigned from Bridgepoint and was senior counsel to DeVos through Trump’s first term.
The first of Eitel’s corporate employers, Career Education Corp., which changed its name in 2020 to Perdoceo, has faced multiple law enforcement investigations for predatory conduct.
In 2013, soon after Eitel joined CEC, the company agreed to a $10.25 million settlement with the New York state attorney general over charges that it had exaggerated job placement rates for graduates of its schools.
In 2019, after Eitel’s departure, the company entered into a $494 million settlement with 48 state attorneys general, plus the District of Columbia, over an investigation, launched in 2014, that for years it had engaged in widespread deceptive practices against students.
Later that same year, Perdoceo agreed to pay $30 million to settle charges brought by the Federal Trade Commission that its schools, at least since 2012, had recruited students through deceptive third-party lead generation operations.
In each case, the company did not admit guilt.
Misconduct at CEC/Perdoceo continued well past Eitel’s departure, suggesting the rot at the company’s core. In this decade, Perdoceo employees told media outlets USA Today and Capitol Forum, as well as Republic Report, that company recruiters have continued to feel pressure to make misleading sales pitches and to enroll low-income people into programs that aren’t strong enough to help them succeed. Some of those former employees also spoke with federal investigators. USA Today reported in 2022 that the U.S. Department of Education, in December 2021, requested information from Perdoceo; the Department also asked Perdoceo to retain records regarding student recruiting, marketing, financial aid practices, and more. Perdoceo confirmed the probe, while seeming to minimize its significance, in a February 2022 SEC filing. Perdoceo also acknowledged in May 2022 that it received a request for documents and information from the U.S. Justice Department.
The Department of Education has provided CEC/Perdoceo schools — with current brand names including American Intercontinental University and Colorado Technical University and demised brands including Brooks Institute and Sanford-Brown College — with billions of dollars over the years. American Intercontinental University and Colorado Technical University have at times received as much as 97 percent of their revenue from taxpayer dollars in the form of federal student grants and loans.
But data released by the Department in 2023 showed that the Perdoceo schools deliver poor results for students, with low graduation rates and graduate incomes and high levels of student debt.
Meanwhile, the company Eitel left CEC to join, Bridgepoint Education, compiled its own record of predatory abuses. At a 2011 investigative hearing, then-Senate HELP committee chair Tom Harkin (D-IA) called Bridgepoint’s main school, Ashford University, “an absolute scam”; the hearing highlighted the company’s deceptive advertising, predatory recruiting, high prices, and weak educational offerings. Bridgepoint used false promises to purchase in 2005 a small college in Iowa and used that school’s accreditation to build a giant, mostly online school whose attendance peaked in 2012 at around 77,000 students and received billions from taxpayers.
Bridgepoint/Ashford deceived, crushed the dreams of, and buried in debt veterans, single moms, and others across the country, and put the company in jeopardy with law enforcement multiple times. In 2022, justice finally caught up with the company, which by that time had changed its name to Zovio. Following a trial where the California attorney general’s office presented extensive evidence of deceptive practices by the school, a state judge ruled that the company “violated the law by giving students false or misleading information about career outcomes, cost and financial aid, pace of degree programs, and transfer credits, in order to entice them to enroll at Ashford.” An appeals court subsequently upheld the verdict.
Zovio tried to launder its bad reputation by selling Ashford in 2020 to the public University of Arizona, while maintaining a lucrative service contract to run the school. After the California verdict, Zovio was pushed out of the deal, and the troubled school operation was folded into U. of Arizona, creating more controversy and turmoil at that school; the deceptive practices have continued.
After his revolving door journey through the Department of Education, two predatory college companies, and back to a Trump education department that repeatedly used its regulatory and enforcement powers to make it easier for predatory schools to prosper, Robert Eitel co-founded and became president of the Defense of Freedom Institute, a well-funded think tank dedicated at its outset to fighting the Biden administration’s education agenda through lawsuits and “vigorous oversight” of the regulatory process and advocating for public money for religious schools. It also has aggressively opposed the rights of transgender students.
In July, the Trump administration, in another effort to bulldoze laws and norms to get the personnel it wants, declared after the fact that the appointment earlier this year of Zakiya Smith Ellis, a Democratic appointee, as chair of NACIQI was “erroneous.” Accordingly, as far as the Trump administration is concerned, NACIQI currently has no chair. Don’t be surprised if, at the next NACIQI meeting, set for December 16, Trump officials maneuver to make Bob Eitel, a former top executive of some of the worst colleges in America, the head of the committee that is supposed to guard against college failures and abuses. Responsible NACIQI members should pick someone else as chair.
